Noor Asiah Dato’ Mahmood @ NonniPresident & FounderNonni Mahmood is the President and Founder of RHR Group.
She is a graduate of Pan Am School of Aviation, Miami and received early training in tourism in various sectors of the industry which included a stint with Malaysia Airlines and Equatorial Hotel.
Nonni ventured into business with the establishment of SMAS Travels Sdn Bhd in 1979. Under her leadership, Obata Ambak Holdings Sdn Bhd the investment arm of the group, evolved and developed SMAS Rent A Car and Limousine, RHR Hospitality Sdn Bhd, SMASCOM Design Sdn Bhd, other investment including hotels and resort.
She served as the Vice President of MATTA (Malaysian Association of Tour and Travel Agent) in 1989. In recognition of her contribution towards the tourism industry, she was awarded “Innovative Woman Entrepreneur of the year” in 2004 under the category of Travel and Tourism by NAWEM (National Women Entrepreneur Association of Malaysia).
Nonni is currently a board member and shareholder of several private limited companies involved in Estate Development and Oil & Gas sector.