Company Profile


RHR Hospitality operates a collection of hotels & resorts in the region. With a passion for sharing Malaysian warmth, RHR Hospitality continuously strives to achieve sustainable growth and deliver a memorable experience for our guests.

RHR F&B Services manages cafes and F&B establishments across peninsular Malaysia. Our professional culinary and service teams continuously strive for excellence in delivering a great F&B experience.

RHR Lifestyle & Wellness is focused on providing holistic wellness and leisure services. With our signature Ledang Spa, we are committed to growing our presence in the region.

RHR Facilities Management provides expertise in managing a diverse range of facilities from private condominiums to exclusive airport lounges. We are focused on delivering comprehensive management services that are aligned to the strategic objectives of the facilities owners.


Noor Asiah Dato’ Mahmood @ Nonni
President & Founder
Nonni Mahmood is the President and Founder of RHR Group.
She is a graduate of Pan Am School of Aviation, Miami and received early training in tourism in various sectors of the industry which included a stint with Malaysia Airlines and Equatorial Hotel.

Nonni ventured into business with the establishment of SMAS Travels Sdn Bhd in 1979. Under her leadership, Obata Ambak Holdings Sdn Bhd the investment arm of the group, evolved and developed SMAS Rent A Car and Limousine, RHR Hospitality Sdn Bhd, SMASCOM Design Sdn Bhd, other investment including hotels and resort.

She served as the Vice President of MATTA (Malaysian Association of Tour and Travel Agent) in 1989. In recognition of her contribution towards the tourism industry, she was awarded “Innovative Woman Entrepreneur of the year” in 2004 under the category of Travel and Tourism by NAWEM (National Women Entrepreneur Association of Malaysia).

Nonni is currently a board member and shareholder of several private limited companies involved in Estate Development and Oil & Gas sector.

Rohanna Ramli
Managing Director
Rohanna is the Managing Director / CEO of
RHR Group. She received her training in Hotel Management at the Career Development Institute, Queen Elizabeth Hilton in Montreal, Canada. Rohanna began her career in the tourism industry in 1972 with a 13 year stint at Hilton International Hotel. She then joined the Pan Pacific Hotel Kuala Lumpur as Director of Sales & Marketing and was one of the pioneers in the pre-opening stages of the hotel. Subsequently, she assumed the position of National Director of Marketing for Pan Pacific Hotel and Resorts Malaysia’s Central Marketing Office, having to market and expand Pan Pacific Hotels in the country. In 1995, the same year Rohanna joined RHR, she was appointed a Member of the Tourism Board by the Minister of Culture, Arts & Tourism. Rohanna brings with her a wealth of experience and excellent track record in the hospitality industry.

Chiew Chung Yee
Chiew is a member of the RHR Group Board
of Directors. He is an architect by profession
and manages an architectural practice in Sarawak, Malaysia. In his course of work on hotel designs, Chiew has gained invaluable insights into the hotel industry; from operations to management, developing original concepts to the day-to-day running of an establishment. Chiew’s architectural expertise and emphasis on design quality makes him an invaluable member of the RHR Group board.